Role: Creative Director | Design | Content Capture

The VS Shopping Show made its debut just in time for the holiday shopping rush. Co-hosting was model Candice Huffine and Victoria’s Secret very own VP of Merchandising, Haley Palese.

The VS Live Shopping Show highlighted this season’s holiday sleepwear assortment and offered viewers exclusive access to early Black Friday deals during the show, all while keeping it light and funny talk-show vibes as evening entertainment .

With our primary objective of the event being to build brand awareness, we were excited to see that of the total views, 64% came from non-followers driven through our amplification tactics outside of Facebook (paid, IG, posts from Candice, email, and app support). From a sales and traffic perspective, across the live streaming event, the Victoria’s Secret website saw approximately $30-50K of incremental demand.

The Facebook Live generated a unique reach of 4 Million people (and rising!) which outperforms all our typical Instagram. Nearly 65% of viewers were not current Victoria's Secret Facebook followers, but new individuals coming to the Live via recommendations from Facebook or other drivers used to promote the event (organic, paid, email, app), showing us the opportunity to reach a new audience through this new type of shopertainment,

The VS Shopping Show: PJ Week

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The VS Shopping Show: PJ Week 〰️

The VS Shopping Show: A Very VS Valentine's

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The VS Shopping Show: A Very VS Valentine's 〰️

The success of the VS Shopping Show Holiday livestream brought the show back for a second iteration for Valentine’s Day gifting. We applied additional learnings from the Holiday livestream with the below hindsights:

Co-hosts - More success and engagement when there are at least two hosts to interact with each other and engage with those in the comments

Discounts - Audience was tuned-in, engaged, and performance was above benchmark when the livestream provided exclusive in-show code and discounts