Podcast: VSVoices
a podcast hosted by Amanda De Cadenet
Overview
Role: Creative Director | Design | Campaign Amplification Content
Creating amplifying content leading up to weekly episode driving awareness and listener tune in.
In the brand’s first ever original podcast, VS Voices, award-winning host and advocate Amanda de Cadenet connects with trailblazing women around the world to celebrate the multifaceted nature of the female experience. From models to athletes, to actors and designers, these honest conversations explore how each guest’s unique voice and journey leaves the world better than they found it.
Listen on Spotify:
Season 1
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Season 1 〰️
Season 1 of VS Voices debuted with nine episodes featuring VS Collective members.
Custom GIPHYs were created to use on Instagram Stories weekly promoting the latest podcast episode
Amplifying content driving tune-in was created and posted as a teaser leading up to each week’s episode
Season 2
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Season 2 〰️
S01 was all about big names, S02 is all about big stories.
A selection of truly trailblazing women share their wisdom and experience to create compelling narrative episodes. This narrative sets the agenda for creative, PR and community conversation.
Editorial Resources: Each episode will be followed by footnotes, with Amanda's takeout references and links to relevant resources, to continue the conversation and support the narrative.
Victoria’s Secret Brand Transformation Tie-In
Amanda recorded 30-second segments to layer on to end of each episode that ties a topic back to a proof point from Victoria’s Secret new brand purpose.
