Hello. I’m Angela.

New York-based Creative. Designing, directing, and content-creating for a wide spectrum of brands — everything from fashion, fitness, beauty, to household goods, snacks, tech and banking. A decade of experience working both in-house and agency-side of the spectrum, solving problems for all types of clients. The work launches buzzy and headline-worthy with likes, shares, views—but most importantly the work will be impactful. I’m always in pursuit of project briefs going after something big, never-before-done — although its advertising, advertising creates change. That’s what made me fall in love with the ad biz in the first place.

I’m ready to create change together and excited to hear from you!

The when and where.

Victoria’s Secret – Senior Creative Lead, Head of Social (2022-Present) 

• Lead Art/Visual director for all Brand Content, Victoria’s Secret Brand Partnerships/Collaborations, Organic and Paid Social Media channels.
  Oversee concept, creation, production of editorial, buzzy, content-driven digital experiences and narratives. My responsibilities span across concepting for an upcoming season, on-set art direction for Campaign photoshoots, interviewing talent, and live event coverage. Manage team for executional daily content creation and shooting original Instagram Reels/TikTok Content in-house, with talent, and influencers.

  Provide mentorship for team of designers through multiple projects and on-going timelines. Maintain collaborative partnership with cross-functional teams, especially Copywriting and PR, to create meaningful, earned-first, social-centric moments that drive conversation. Develop brand content treatments across various forms of video while working alongside external vendors, DPs, directors, editors and motion designers.

  Strategize and execute creative solutions/content storytelling/community engagement across the @victoriassecret social platforms. Well-versed on all things Social, managing creative aesthetic and content for Instagram (a social brand audience of 76M following); as well as all other owned brand platforms, especially growing the TikTok audience (952.5K following) and new Threads brand channel.
  

Victoria’s Secret – Art Director (2016 to 2022) 

Victoria’s Secret – Senior Designer (2016) 

Victoria’s Secret – Freelance Creative (2015 to 2016) 

Saatchi & Saatchi New York – Digital Junior Art Director (2012 to 2015)

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Saatchi & Saatchi New York – Freelance Junior Art Director (2011 to 2012)