Tide + Shark Week: Ty & Dee

Role: Concept | Art Director | Design

Overview

This summer, Tide amplifies it’s always-on strategy by attaching itself to one of the summer’s most anticipated tv event: Shark Week.

Discovery Channel’s Shark Week is an annual streaming phenomena each summer. With a hours on hours of shark-based programming,

Meet Ty & Dee: A shark couple mini web-series parody of two sharks watching show about sharks.

Tide’s #GETSITOUT always-on strategy is simple: With Tide liquid detergent you can get out many stains….even blood. And thus an unexpected storyline was born integrating the household name of Tide with the anticipated streaming event of Shark Week.

See how to remove blood stains with the steps in this video: