Victoria’s Secret Fashion Show, 2025

Overview

Role: Creative Director | Brand Content & Social Media

Oversaw the full social content ecosystem, from live, on-site capture to post-edit execution, guiding strategy and creative across Instagram and TikTok. The approach generated strong, consistent performance and momentum across the entire run of the show. From a few days leading up to October 15 to two weeks post-show, the final Fashion Show related metrics on our organic social resulted in:

1.9B total views 109.7M total engagements 8.5M new followers

Angels to the Runway
16.1M Views

Backstage energy
6.2M Views

Wings, wings and more wings.
3.8M Views

Based on a DM from Anok
4.1M Views

A moment for the custom headpieces.
3.2M Views

Adriana trending audio play
11.9M Views

[Additional 2025 recap to come]