VS in Pop Culture

Overview

Role: Creative Director | Social Content Strategy

Playing in Culture: where Victoria's Secret meets the moment. Reactive content across sports, music, and movies, putting the brand at the center of the spotlight with ideas built at the speed of the feed.

My role spans the full arc: strategy, concept, capture, post. From aligning with a PR press moment, to landing the big idea, to mapping the logistics of the capture plan, so the content is ready to drop the instant the story breaks.

Sports

NBA
The New York Knicks on their deepest championship run since 1973? We dressed the WAGs courtside.

Blue and orange Victoria's Secret curated product drop for fans to shop ahead of the Knicks Championship Parade in NYC.

VIP dressing content play for Knicks Game
Ana Zortea wearing blue and orange Victoria's Secret for Knicks game night.

WNBA
Angel Reese traded to the Atlanta Dream on Monday? Her VS campaign debut dropped Tuesday.

Angel Reese stunt activation timed to her WNBA trade, teasing her VS campaign debut. Making big bigger

Angel Reese in her Victoria’s Secret debut for Bombshell Bronze Campaign.

Music

The biggest stages of the year, from JLo, Tate, to Sabrina Carpenter? We designed the looks that owned them.

Sabrina Carpenter's custom Victoria's Secret bodysuits for her Short n' Sweet Tour, from crystal pink to a NYC-skyline finale.

Coachella all anyone's posting? We partnered with IT girls of the moment for VIP dressing.

Movies

The Bride! movie premiering the lead character whose costume was a lingerie-forward look? We built a set to match.

A behind-the-scenes look at the exclusive The Bride! x Victoria's Secret collection, in partnership with Warner Bros. Captured interview with The Bride! director Maggie Gyllenhaal, as well as a deeper product dive into the product collaboration