Wings Stunt & Pink Carpet | Tour ‘23

TIKTOK
Bringing back the iconic archive Fashion Show Wings out on the streets of New York City in true buzzworthy fashion. This generation hasn’t had a fashion show, earning us our biggest platform win of a 4% “overnight” channel growth of 21K new TikTok followers in less than 24 hours.

The Wings stunt debuted in the morning and feeds flooded with paparrazi photos into the afternoon leading right up to the Pink Carpet where Fashion Show Era familiar faces: Adriana Lima, Candice Swanepoel, Lily Aldridge, Gigi Hadid, Taylor Hill, Naomi Campbell, and others made an appearance.