Trident: See What Unfolds LIVE

Overview

Role: Design

Trident’s new brand campaign “See What Unfolds” was how a tiny piece of gum can transform an average day to a FUN day.
We tapped into a cultural phenomena: Electronic Dance Music, is the fastest music genre of all time. A music choice that compliments what Trident stood for and what our target audience loves.

In support of Trident's See What Unfolds campaign, we curated a surprise pop-up concert headlining Steve Aoki and Duran Duran at Terminal 5 in New York City.

Brand ID

We developed a color palette that was as punchy and vibrant as the gum flavors themselves. This color palette was brought to life in social content drives promoting the live show as well as across branding elements to wrap the venue (from attendee wristbands to actual event posters).

Case Study

This exclusive show, for Trident's biggest fans, had a huge surprise twist – Duran Duran. What unfolded was a massive dance party and a brand new live re-mix of Duran Duran's 80'a hit "Hungry Like the Wolf."

Watch Music Video

We skinned the venue entirely transforming it into the ultimate party space - with a custom “gum stick” stage, interactive light displays, Instaprint Machines, vivid custom artwork, and even speciality cocktails inspired by Trident flavors.