Trident: The Fun Audit

Role: Junior Art Director | Design, Content

On Tax Day, everyone's already being audited. Trident just changed what got counted.

Enter the Bureau of Fun, where taxpayers are subjected to not just any audit, but The Fun Audit. Facebook users connect to the custom widget, which then "audits" their entire profile: photos, status updates, pokes, likes, check-ins, friends. Then it reads their activity back to them with dynamic, reactive commentary. The more they've been living, the more it has to say. The payoff is a single Fun Score, and every score matches back to a Trident flavor. Their social life, filed and flavored.

As Junior Art Director, I designed the graphics that carried the experience: the splash page, the buttons, and the interface elements that made a mock government audit feel playful instead of bureaucratic. The tone lived in those details, an official-sounding bureau delivering deeply unofficial verdicts, with a UI straight-faced enough to sell the joke. It rewarded curiosity. People ran their own numbers, compared scores, and re-audited to see what the Bureau would say next.

CASE STUDY

Bureau of Fun: The Fun Audit

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Bureau of Fun: The Fun Audit 〰️

A mobile follow-up, The Fun Audit On-The-Go, runs the same idea on Twitter. It scrapes tweets, retweets, check-ins, hashtags, followers, and photos to score your fun on the move and serve up tips to raise it.